WKU prides itself on the ability to provide students with real world experiences. These opportunities provide students with an outlet to apply knowledge they gain inside the classroom to the outside world. One program that takes this notion to the next level is Imagewest.
To gain insight on the opportunities Imagewest provides their staff on a day-to-day basis, I interviewed Dominique Warfield who currently works at Imagewest as the Lead Account Executive.
Imagewest is a full-scale advertising and public relations firm staffed by WKU students majoring in Advertising or Public Relations. They offer six core services (per their website) including, “Branding, Research & Strategy, Web Design, Public Relations, and Advertising.” Imagewest opened its doors back in 2004, and over the past thirteen years the agency has grown by leaps and bounds.
Visiting their on-campus office located in Jody Richards Hall, you will find a space dedicated to forward thinking and professionalism. In this space countless advertising and public relation plans have come together for their clients not only here at WKU, but across the globe as well.
Question one: What has been your favorite project to date?
My favorite project would have to be one that I am currently working on now for a client. This account requires that I create and maintain a Google Ad for their company.
Question two: What is the most unique component of Imagewest?
The most unique thing about Imagewest is even though we are on located on campus and we are all student interns, we are a real advertising agency. We operate just like a real agency.
Question three: How has this position prepared you for your future?
Imagewest has prepared me to take on a career after college by showing me the importance of networking. I started at Imagewest in the Summer of 2017, and as an agency we took a business trip to St. Louis, and networked with a lot of industry professionals. When I returned, I joined PMA which is the Professional Marketing Association which further expanded my network. Over fall break, I set up a job shadow at an agency in Atlanta. I have also connected with several industry professionals from other agencies across the U.S. and sent my resumes to their HR departments. Without Imagewest I would have never done any of that or had any idea what other options were out there.
Question four: Explain one thing you feel everyone should know about Imagewest.
Imagewest is where you are going to build ever-lasting friendships. Working here brings you closer to your peers, and sets you apart from other students, not just here in Kentucky, but anywhere! Not a lot of universities have something like Imagewest so when you graduate already having some real-world agency experience puts you in a league of your own.
As one of the few PR and Ad agencies in the nation fully staffed by students, the future for Imagewest is bright. In providing this opportunity, prepares students for professional success.
~McKenzie Wilson, Student