Potter College of Arts and Letters is “lifting the ceiling” by combining the strengths of Communication and Advertising and Public Relations through the collaboration of a diverse and talented faculty, under the leadership of Communication head Dr. Helen Sterk. Effective July 1, 2017, Communication welcomes the programs and faculty of the Advertising and Public Relations majors.
All three areas, Communication and Advertising and Public Relations, will become stronger by the merger. Bringing them together increases access to additional faculty and technological resources. Both 21st -century skills and a solid knowledge base are necessary for student success in a quickly changing world.
Communication will provide a home to an extremely strong faculty in all areas of Communication study, which now will include Public Relations and Advertising. They hold expertise in analyzing messages and audiences; in writing and producing professional messages on topics such as school crises, branding, image repair, and social media; and in developing organizational and intercultural communication strategies.
The programs and faculty of the Advertising and Public Relations majors move their administrative home to Communication. Students currently enrolled in the Advertising and Public Relations programs will continue to have access to the computer labs and facilities in MMTH as they do now, and major requirements for current students will not change. A new set of curricula is being developed by a team from all three areas. And until appropriate space for offices and program facilities can be identified, the Advertising and Public Relations faculty members will remain in WKU’s Mass Media and Technology Hall as well.
The same holds true for Communication Studies and Corporate and Organizational Communication majors and graduate students. Major requirements will not change from a student’s initial calendar year. Faculty and facilities in the FAC will remain accessible to all students in both majors and the graduate program.
~Dr. Helen Sterk, Department Head